Pinterest Marketing Hacks: How I’m Driving Massive Traffic to My Blog in 2024

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How Pinterest Grew My Blog Traffic in 2024

Before we dive into the tactics, let’s set the stage. If you’re new to Pinterest marketing, it’s crucial to understand the platform’s algorithm. Once you’ve grasped the basics, you can tap into these strategies that have transformed my Pinterest game.

Let’s jump right into the Pinterest hacks that are working for me right now:

1. Pin Manually—Pinterest Loves It

Manual pinning is one of the key tactics that continues to boost my traffic. When you pin directly through Pinterest’s platform, they reward you for keeping users active.

Why avoid scheduling tools? While platforms like Canva and Tailwind are convenient, I’ve found better results when manually pinning new content daily. Pinterest loves fresh pins—not repins! Every day, I create at least one new pin image (not a new URL) and pin it live. This keeps the platform happy and my content circulating.

Quick Tip: If you need to schedule due to time constraints (like a vacation), use Pinterest’s native scheduler to keep things running smoothly.

2. Write Fresh Pin Descriptions—Don’t Get Complacent

Many marketers fall short here: writing the same pin description for every new image. Sure, you might still see traffic trickling in, but Pinterest’s algorithm thrives on variety.

Keywords that worked once won’t always work forever. I’ve started experimenting with new Pinterest keywords each time I create a fresh pin. Doing this has boosted my ranking and visibility.

Bonus Hack: Open Pinterest in two tabs—use one for keyword research and the other to craft your description. This way, you’re targeting the right audience every time.

3. Use Alt Text for Every Pin—Boost SEO Effortlessly

Pinterest recently added the option to include alt text for pins. While it may seem like a small detail, using alt text is another opportunity to inject valuable keywords into your content.

Is this a game-changer? Not exactly. But every little SEO boost helps, and filling in your alt text is just one more way to make your pins searchable.

4. Design Longer Pins—Size Matters

Here’s a surprising shift I’ve noticed: longer pins get more engagement. Pinterest is a visual platform, and bigger images naturally capture more attention.

Think of your pins as tiny billboards. The bigger the canvas, the more space you have to draw in your audience. I started experimenting with longer pins, and the results have been impressive. My longer pins consistently outperform shorter ones.

Need help designing pins? I recommend using pre-made templates like Carly Campbell’s Pin Template Subscription to save time and create eye-catching designs.

5. Use the P.I.Q. Strategy—Pinterest’s Secret Sauce

One of the most effective strategies I’ve adopted is the P.I.Q. Pinning Strategy by PotPieGirl. This technique helps you identify the perfect keywords to attract both Pinterest and Google traffic.

I can’t reveal the full details here, but I highly recommend looking into this method if you’re serious about Pinterest marketing. The results speak for themselves.

6. Save “Other Pins” to Boost Engagement

Here’s a tip I picked up recently—when someone pins one of your images from your blog post, that’s considered a fresh pin. You can give it an extra boost by saving it to your own boards.

Here’s how: Go to Pinterest Analytics, filter by the last 24 hours, and look for pins under “Other Pins.” These are pins saved from your website by other users. When you find a good one, save it to your most relevant board to increase engagement.

7. Create Eye-Catching Pin Titles—Stop Them in Their Scroll

Creating the right pin title is crucial for getting clicks. I’ve found that using power words like “Stop,” “Proven,” and “Mistakes” grabs attention. Adding qualifiers like numbers in brackets also drives curiosity and increases the chance of getting clicked.

For example, instead of “Ways to Boost Blog Traffic,” try something like “7 Proven Ways to Boost Your Blog Traffic [#5 Will Surprise You!].”

8. Include a Pinnable Image in Every Blog Post

Every blog post you write should have at least one Pinterest-friendly image. Ideally, include multiple images with different descriptions and keywords. This will increase your chances of getting your content shared across Pinterest.

Pro Tip: Use tools like Tasty Pins to set the perfect title and description for each image. When someone pins your image, your well-researched description will travel with it, increasing its SEO potential.

9. Stay Updated on Pinterest's Best Practices

Pinterest’s algorithm and best practices are constantly evolving. To keep my traffic growing, I invest time and money into staying educated on Pinterest marketing. One of the best courses I recommend is Pinteresting Strategies by Carly Campbell.

This course will teach you everything you need to know to make Pinterest your number-one source of blog traffic.

The Long Game—Patience Pays Off

Pinterest is not a platform for instant gratification. You may not see significant results for 6 to 8 months, but if you put in the effort now, the benefits will come.

Pinterest can be your number one traffic driver if you use these strategies consistently. So, are you ready to make Pinterest your blogging powerhouse in 2024?

Conclusion: The right Pinterest marketing strategy can take your blog to the next level. Use these hacks to boost your traffic and engagement, and watch your blog grow over time. Don’t forget to experiment, track your progress, and adjust your approach as you go.